It is fall up here in the midwest and the leaves are beginning to turn beautiful colors. My last update was right after Father’s Day, my first Father’s Day as a Dad. This past week we celebrated my daughter’s first birthday. Our daughter is so sweet, and I thoroughly enjoyed watching her demolish her first slice of cake.

Before jumping into my latest goal update, I had a stretch of about three weeks where I didn’t put my best foot forward on the blog. I struggled to get my one weekly post out over that three-week stretch. But over the last few weeks, I got back in my blogging groove and over the month of October, I will be doing a blogging challenge headed by Pete over at Do You Even Blog.

Q3 Goal Check-In

Provide value to my readers by sharing information they can use to either: get out of debt, take better control of their finances, and start investing.

One mark I use to gauge my progress on this goal is the number of comments I receive on the blog. Overall, the number of comments is down.

Taking some time off of the blog definitely appeared to hurt the number of comments I’ve received recently.

Write one new post each week.

I am back on track publishing at least one post every Monday. I am still looking for quality guest posts that can add value to my readers. Last week, I did do one promotional post for Student Loan Hero because their product can provide significant value to people that want to refinance their student loans.

If you want to be featured on The Grounded Engineer, please email me at

Reach 20k monthly page views

In my last update, June was a record month for my blog when I broke 5k page views. Since June, my traffic has gone done slightly each month. I’ve heard that the summer can be slow for blogs, but I am looking for new ways to amp up my traffic – so stay tuned 🙂

Normal life events happened over the last few months that hindered my blog growth. Plus, my priorities are still family first, followed by staying active, work, and the blog. If the blog were to start making more money than my day job, it would definitely jump up one spot in priority 🙂

Here are some additional resources I recommend if you are trying to increase your blog traffic.

  1. Physician on Fire has a great how to get started guide – check out step 8.
  2. I would also visit Grant’s post over at Millennial Money on SEO optimization.

Grow email subscriber list to 500 people

Similar to my monthly page view goal, I am not close to 500 subscribers. I continue to get a few new subscribers each week, which isn’t many.

There are a few ideas I am brainstorming to increase the number of subscribers. The one thing I don’t want to do is pay to advertise my blog on social media to increase my number of email subscribers.

Grow Twitter follower list to 10k followers

I’m halfway home on this goal. Check me out on Twitter! One thing that sucks is Twitter starts to limit the number of people you can follow when you get close to following 5,000 people. Hitting 10k subscribers has fallen down on the priority list because I would rather focus on quality followers over quantity.

Spend at least 15 minutes each week on marketing

This goal has been easy to achieve because of my activity on Twitter. Because it was easy, I pushed myself to spend more time on marketing. Currently, I am working my way through Millennial Money’s 67 SEO tips to improve your blog. I highly recommend checking out Grant’s article to help grow your traffic.

I use MailChimp and receive good ideas from them via their newsletter. I’d recommend implementing some of their ideas around email marketing campaigns to help up drive your traffic.

Read one book each month relating to personal finance.

I am about to start Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Revised and Updated for the 21st Century by Vicki Robin.

I am finishing up a few non-personal finance related books – The Graveyard Book, Moonwalking with Einstein: The Art and Science of Remembering Everything, and The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.

Three personal finance books that I highly l recommend are:


How are your goals coming along this year?